Five Questions to Ask About Your Marketing Efforts
For many small to midsize businesses, spending money on marketing calls for a leap of faith that the benefits will outweigh the costs. Much of the planning process tends to
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Are You Ready for the Return of Trade Shows & Other Events?
With vaccination rates rising and the more severe effects of the pandemic trending downward, several industries have announced in-person trade shows for later this year. Meanwhile, over the summer, businesses
Getting More for Your Marketing Dollars in 2021
A new year has arrived and, with it, a fresh 12 months of opportunities to communicate with customers and prospects. Like every year, 2021 brings distinctive marketing trends to the
Engage Targets with Effective Email Marketing
Online retail sales have been booming during the COVID-19 pandemic. This trend has been driven not only by the buying public’s increased inclination to minimize visits to brick-and-mortar stores but
Take A Fresh Look At Your Company’s Brand
A strong, discernible brand is important for every business. Even a company that never undertakes a formal branding effort will, over time, establish a brand through its communications with customers
Does Your Business Have A Unique Selling Proposition?
Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to
Shifting Your Social Media Strategy During A Crisis
During a crisis like the COVID-19 pandemic, connecting with customers and prospects via social media platforms is essential to maintaining visibility, building goodwill, and perhaps even generating a bit of
Marketing Is A Game Of Adjustments
In business, a failure to evolve may lead to failure. One way to keep your company rolling is to regularly adjust how you market products or services to customers and
Three Best Practices For Achieving Organic Sales Growth
Most business owners would probably agree that, when it comes to sales, there is always room for improvement. To this end, every company should strive for organic sales growth —
Stretch Your Marketing Dollars Further With Smart Strategies
If your marketing budget is limited, there may be ways to make that money go further. Smart strategies abound for small to midsize businesses. Included below are a few ideas