Stretch Your Marketing Dollars Further With Smart Strategies
If your marketing budget is limited, there may be ways to make that money go further. Smart strategies abound for small to midsize businesses. Included below are a few ideas
If your marketing budget is limited, there may be ways to make that money go further. Smart strategies abound for small to midsize businesses. Included below are a few ideas
The end of one year and the beginning of the next is a great opportunity for reflection and planning. You have 12 months to look back on and another 12
If your company comes up over budget year after year, you may want to consider cost management. This is a formalized, systematic review of operations and resources with the stated
Device policies pertaining to smartphones and other technology tools continue to frustrate business owners as they try to balance their needs for security and functionality against employees’ rights to privacy
‘Company culture’ is a buzzword that has been around for a while, but your culture may never have mattered as much as it does in today’s transparency-driven business arena. Customers,
Business owners are urged to create succession plans for the good of their families and employees. But there is someone else who holds a key interest in the longevity of
Cloud computing — storing data and accessing apps via the Internet — has been widely adopted by businesses across industry and size. Like many technological advances, though, new derivatives continue
Take a mental snapshot of your sales staff. Do only a few of its members consistently bring in high volumes of good margin sales? An old rule of thumb says
At many companies, a wide gap exists between the budgeting process and risk management. Failing to consider major threats could leave you vulnerable to high-impact hits to your budget if
In many industries, market conditions move fast. Businesses that do not understand the importance of remaining up-to-date and apprised of trends can quickly get left behind. That is just one