To make sound decisions, your non-profit’s leadership should periodically survey donors and other constituents. But how do you design a survey to ensure a high response rate and constructive feedback?
The first step is to define the survey’s purpose. Determine what you want to learn and how you will use the data you collect.
If, for example, you are planning to build a recreation center, ask what activities survey recipients would like to see offered at the new facility. They might give you a wish list of activities, with swimming at the top.
If you already knew swimming was popular and had anticipated this response, your survey results do not really help your leadership make decisions. Instead, ask more specific questions, such as “What hours and days of the week would you most likely use the pool?” and “How much would you be willing to pay per visit?”
Stay focused & offer incentives
You will want to be sharply focused, isolating a single issue or initiative, and keep the survey short. Some experts suggest that, ideally, it should take no longer than five minutes to complete.
Avoid bias & pledge privacy
One of the biggest challenges of survey writing is to draft unbiased questions. Take care not to lead respondents to answers you would like to hear. Avoid loaded words and strong language, and consider seeking the services of a survey professional to ensure objectivity.
Finally, be sensitive to privacy concerns. Reassure survey recipients that their responses will remain confidential and honor that promise.
Glad you asked
Getting feedback from constituents on the job you are doing, or planning to do, is critical to the efficacy of your leaders’ decision making. Contact us for more information.