Non-Profits: Get the Word Out in 2021
Many non-profits have been too busy trying to stay afloat to put a lot of resources and energy into public relations. As the new year begins, however, you might start
Many non-profits have been too busy trying to stay afloat to put a lot of resources and energy into public relations. As the new year begins, however, you might start
A new year has arrived and, with it, a fresh 12 months of opportunities to communicate with customers and prospects. Like every year, 2021 brings distinctive marketing trends to the
Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to
During a crisis like the COVID-19 pandemic, connecting with customers and prospects via social media platforms is essential to maintaining visibility, building goodwill, and perhaps even generating a bit of
How well do you listen to your non-profit’s supporters? If you do not engage in ‘social listening,’ your efforts may not be good enough. This marketing communications strategy is popular
Is your non-profit making the most of its email list? If you send every item to individual donors, corporate supporters, volunteers, and the media — regardless of their interests or
As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach. Pick