With the competition for donation dollars fierce right now, many non-profits are turning to influencers — from Hollywood celebrities to politicians to notable bloggers — to raise awareness of their
Factors such as wealth level, education, and even whether people volunteer, probably will tell you more about potential donors than their generation. But some broad generalizations about age can help
During a crisis like the COVID-19 pandemic, connecting with customers and prospects via social media platforms is essential to maintaining visibility, building goodwill, and perhaps even generating a bit of
How well do you listen to your non-profit’s supporters? If you do not engage in ‘social listening,’ your efforts may not be good enough. This marketing communications strategy is popular
To increase brand awareness and influence consumer behavior, businesses of all sizes spend vast amounts on social media marketing. Social media ‘influencers’ can help companies reach and engage customers, but
As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach. Pick
Perhaps you wrote a social media policy several years ago when your non-profit set up a Facebook page. Since then, not only has your non-profit likely changed, but new social
