Six Ways To Ensure Your Marketing Plan Drives Sales
“Love and marriage,” goes the old song: “…You can’t have one without the other.” This also holds true for sales and marketing. Even the best of sales staffs will struggle
“Love and marriage,” goes the old song: “…You can’t have one without the other.” This also holds true for sales and marketing. Even the best of sales staffs will struggle
How well do you listen to your non-profit’s supporters? If you do not engage in ‘social listening,’ your efforts may not be good enough. This marketing communications strategy is popular
Is your non-profit making the most of its email list? If you send every item to individual donors, corporate supporters, volunteers, and the media — regardless of their interests or
Does your business market its products or services to other companies? Or might it start doing so in the future? If so, it is critical to recognize the key differences
Non-profits with multiple sources of support generally are less likely to have budget shortfalls and are better able to grow and expand their services. If you are looking for new
To increase brand awareness and influence consumer behavior, businesses of all sizes spend vast amounts on social media marketing. Social media ‘influencers’ can help companies reach and engage customers, but
A good marketing plan should be like a network of well-paved, clearly marked roads venturing out into the world and leading back to your company. But, all too easily, a
A strong economy leads some company owners to cut back on marketing. Why spend the money if business is so good? Others see it differently — a robust economy means
Non-profits use special events to raise large amounts in a short period of time. Most often, the donor receives a direct benefit from the event — such as dinner or
With such intense focus on digital marketing these days, business owners can overlook the fact that there are actual, physical places to interact with the buying public. Now that spring