Established Non-Profits Must Continue To Build & Grow

If your non-profit was well-established before 2020, it has probably weathered the pandemic and economic stress of the past year-and-a-half better than younger organizations. But as you transition out of ‘survival’ mode, challenges remain, including those faced by most non-profits, such as finding staffers and fundraising in a difficult environment. Then, there are obstacles specific to mature non-profits. Here are some to watch for.

Potential Pitfalls
Mature organizations generally are adept at maintaining adequate operating reserves and sufficient cash on hand to support daily operations. Your non-profit also may already have had in place a planned giving program and endowment that served you well during the pandemic.

But even as your non-profit has greater program and operational coordination, it may be vulnerable to ‘mission creep.’ This happens when an organization begins to pursue new objectives, often to generate support, rather than sticking to its founding mission and values. For example, you might have expanded your programming during the pandemic, leaving your core efforts understaffed and less able to meet their goals.

‘Founder’s syndrome’ is another potential pitfall. It happens when a non-profit grows up — and often beyond its founder — yet the founder refuses to share control and doesn’t recognize when it’s time to depart. The first step to addressing this challenge is to acknowledge and discuss it.

Alliances with other organizations also are common at this stage. Although they can help reinforce your mission focus, they also can spread your resources too thin. Mature non-profits need to regularly assess alliances to ensure they continue to meet their intended objectives.

Increasing Fiscal Strength
Above all, established non-profits need to focus on sustainability. One way to increase fiscal strength is to add members to your board. A mature non-profit’s brand identity may enable it to attract wealthier and more prestigious board members. Ideally, these members will have more to offer than simply money, such as valuable connections or expertise in a certain area.

As your executive director and staff concentrate on operations, your board should take an even greater leadership role by setting direction and strategic policy. The board may become less open to change, though. (Younger non-profits tend to have more entrepreneurial, risk-taking board members).

Strategic Mindset
To help ensure your non-profit remains strong and successful for many years, regularly assess programs and initiatives and consider eliminating those that no longer contribute to your core mission. Also make sure your strategic plan focuses on the long term and outlines new opportunities, so your organization can keep growing. Contact us for more suggestions.

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