Remind Your Sales Team About the Power of Storytelling
Everyone loves a story. It is why movies are still big business and many of us spend hours on the couch binge-watching our favorite television shows. What is important to
Find What Your Looking For
Tag: Sales
Five Questions to Ask About Your Marketing Efforts
For many small to midsize businesses, spending money on marketing calls for a leap of faith that the benefits will outweigh the costs. Much of the planning process tends to
Keeping Remote Sales Sharp in The New Normal
The COVID-19 pandemic has dramatically affected the way people interact and do business. Even before the crisis, there was a trend toward more digital interactions in sales. Many experts predicted
Are You Ready for the Return of Trade Shows & Other Events?
With vaccination rates rising and the more severe effects of the pandemic trending downward, several industries have announced in-person trade shows for later this year. Meanwhile, over the summer, businesses
Five Ways to Streamline & Energize Your Sales Process
The U.S. economy is still not where it was before the COVID-19 pandemic hit about a year ago. Nonetheless, as vaccination efforts continue to increase, many experts expect stronger jobs
Getting More for Your Marketing Dollars in 2021
A new year has arrived and, with it, a fresh 12 months of opportunities to communicate with customers and prospects. Like every year, 2021 brings distinctive marketing trends to the
Rightsizing Your Sales Force
With a difficult year almost over, and another one on the horizon, now may be a good time to assess the size of your sales force. Maybe the economic changes
Engage Targets with Effective Email Marketing
Online retail sales have been booming during the COVID-19 pandemic. This trend has been driven not only by the buying public’s increased inclination to minimize visits to brick-and-mortar stores but
Four Steps to Improving Your Company’s Sales
Most salespeople would tell you that there are few better feelings in life than closing a deal. This is because guiding a customer through the sales process and coming out
Does Your Business Have A Unique Selling Proposition?
Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to