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To increase brand awareness and influence consumer behavior, businesses of all sizes spend vast amounts on social media marketing. Social media ‘influencers’ can help companies reach and engage customers, but not all influencers operate above board. Here is how to avoid hiring or associating with...

Businesses use two types of audits to gauge financial results: internal and external. Here is a closer look at how they measure up. Focus Internal auditors go beyond traditional financial reporting. They focus on a company’s internal controls, accounting processes, and ability to mitigate risk. Internal auditors...

Generally, profits from selling assets such as securities and real estate held in taxable accounts are classed as long-term if the holding period was longer than one year. Tax rates on long-term capital gains are zero, 15, or 20 percent, depending on the seller’s income. To...