03 Oct Non-Profits: Here is How to Embrace Accountability
To protect the organization, demonstrate openness, and support the greater good, your non-profit needs to embrace accountability. Doing so will also help you fulfill your fiduciary responsibilities to donors, constituents, and the public.
Fairness & clarity
Accountability starts by complying with all applicable laws and rules. As you carry out your organization’s initiatives, do so fairly and in the best interests of your constituents and community. Your status as a non-profit means you are obligated to use your resources to support your mission and benefit the community you serve. Evaluate programs accordingly, both in respect to the activities and their outcomes.
There can be no accountability without good governance, and that is ultimately your board’s responsibility. Your board needs to understand the importance of its role and focus on the big picture — not the process-oriented details best handled at the staff or committee level.
For example, management will likely prepare internal financial statements and review performance against approved budgets on a quarterly basis. However, it will present these statements to the board (or its audit or finance committee) for review and approval. Your board also is responsible for establishing and regularly assessing financial performance measurements.
Communicating with your public
Communication is a big part of accountability. Your annual report, for example, is designed to summarize the year’s activities and detail your non-profit’s financial position. But the report’s list of board members, management staff, and other key employees can be just as important. Stakeholders want to be able to assign responsibility for results to actual names.
Your non-profit’s IRS Form 990 (990) also provides the public with an overview of your organization’s programs, finances, governance, compliance, and compensation methods. Notably, charity watchdog groups use 990 information to rate non-profits.
Whether your organization is accountable — and able to communicate its accountability — can affect everything from donations to grants, hiring to volunteering, and good word-of-mouth. Contact us for more information.